As an expert in the tourism industry, I have seen firsthand the impact that a strong business association can have on promoting tourism in a city. In the case of Cartersville, Georgia, the local business association has played a crucial role in driving the growth of tourism in the area. With its rich history, beautiful landscapes, and vibrant community, Cartersville has become a popular destination for tourists from all over. And the Cartersville Business Association (CBA) has been instrumental in showcasing all that the city has to offer.
The Role of the CBA in Promoting Tourism
The CBA is a non-profit organization that represents over 300 businesses in Cartersville and its surrounding areas.While its main goal is to support and promote the local business community, it also plays a significant role in promoting tourism. The CBA works closely with the Cartersville-Bartow County Convention & Visitors Bureau (CVB) to attract visitors to the city and highlight its unique attractions. One of the primary ways in which the CBA promotes tourism is through events and festivals. These events not only bring the community together but also attract tourists from neighboring cities and states. By showcasing local businesses and their products, these events help promote tourism and boost the local economy. The CBA also collaborates with the CVB to market Cartersville as a tourist destination.
Through various marketing initiatives, such as social media campaigns and advertisements, they highlight the city's unique attractions, including its historic sites, outdoor activities, and local businesses. This not only attracts tourists but also encourages them to stay longer and explore all that Cartersville has to offer.
Supporting Local Businesses
The CBA understands that a thriving business community is essential for promoting tourism. As such, it works closely with local businesses to provide them with the support and resources they need to succeed. The association offers networking opportunities, educational workshops, and marketing assistance to its members, helping them grow and attract more customers. By supporting local businesses, the CBA indirectly promotes tourism.When visitors have a positive experience at a local business, they are more likely to recommend it to others and return in the future. This word-of-mouth marketing is invaluable for promoting tourism and attracting repeat visitors to the city.
Collaborating with the CVB
The CBA and the CVB have a strong partnership that has been instrumental in promoting tourism in Cartersville. The CVB is responsible for marketing the city as a tourist destination, while the CBA provides support and resources to local businesses. Together, they work towards a common goal of driving economic growth through tourism. The CVB also relies on the CBA's expertise and knowledge of the local business community to attract tourists.The association helps identify unique experiences and attractions that can be marketed to potential visitors. By working together, the CBA and the CVB have been able to showcase Cartersville as a must-visit destination for tourists.
The Impact on the Local Economy
The efforts of the CBA in promoting tourism have had a significant impact on the local economy. According to a study by the Georgia Department of Economic Development, tourism in Bartow County (where Cartersville is located) generated over $200 million in direct tourist spending in 2019. This spending supports local businesses and creates jobs, contributing to the overall economic growth of the city. Moreover, the CBA's focus on promoting local businesses has helped diversify the city's economy. By showcasing the unique products and services offered by local businesses, the association has attracted a more diverse group of tourists to Cartersville.This not only benefits the local economy but also helps create a more vibrant and inclusive community.
